Twitter's San Francisco headquarters (Wikipedia)

I quit! Now fork over the Twitter feed

Do employees own their social media presence? A court settlement doesn't make it any clearer


Alex Halperin
December 14, 2012 12:20AM (UTC)

When an employee and a company split, who gets the Twitter feed? Nobody knows.

A lawsuit that might have clarified this increasingly important question, PhoneDog LLC vs. Kravitz, has settled out of court, Fortune reports:

The mobile device and app review site sued former employee Noah Kravitz in federal court, claiming that, when Kravitz quit and took 17,000 Twitter followers with him, he was in effect stealing a client list. According to PhoneDog's calculations, each follower was worth $2.50 per month over the 18 months Kravitz tweeted on the company's behalf. So, the lawsuit said, Kravitz owed his erstwhile employer $340,000.

All either side was willing to say is that Kravitz gets “sole custody” of the Twitter handle @noahkravitz (“here to liberate you, confiscate you”), which now has more than 23,000 followers. Beyond that the case shed no light on this very modern legal question.

Advertisement:

The law firm Proskauer found that the number of employers with social media policies has reached 69 percent, but most of them probably care more about whether employees are tweeting offensive or illegal material than about who’s following your take on the day’s news. As social media becomes more essential to both revenue generation and professional development, however, employees might want to ask for a Twitter pre-nup in their contracts.


Alex Halperin

Alex Halperin is news editor at Salon. You can follow him on Twitter @alexhalperin.

MORE FROM Alex HalperinFOLLOW alexhalperinLIKE Alex Halperin

Related Topics ------------------------------------------

Business Legal Issues Linkedin Social Media Technology Twitter




Fearless journalism
in your inbox every day

Sign up for our free newsletter

• • •