What is going on with the Sesame Street Twitter account?

The Twitter feed is displaying "There Is a Monster at the End of This Book"

Topics: there is a monster at the end of this book, sesame street, grover, Children's Books, Twitter,

If you’ve been on Twitter today, you might have come across Sesame Street’s rapid-fire tweets that at first seemed entirely random:

But the social media blitz was a modern-day spin-off of the 1971 children’s classic “The Monster at the End of This Book: Starring Lovable, Furry Old Grover.”

It began with this post:

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The account continued to tweet lines from the handle, totaling 29 lines in all:

It might have been one of the most exciting things on Twitter today, but this tweet pretty much sums it up:

Prachi Gupta
Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at pgupta@salon.com.

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