Model sues "Mad Men" for using her image in opening credits

79 year-old Gita Hall has never watched the drama that is using her photo

By Prachi Gupta

Published March 5, 2013 10:00PM (EST)

If you have watched "Mad Men" lately, you might recognize 1960s fashion model Gita Hall, now 79 years old, from the show's opening credits (pictured above, left).

Hall, who does not watch the AMC show, became aware of the image when her granddaughter brought it to her attention. "I was shocked. I couldn’t believe it. It took me back a lot of years," Hall told the New York Post. The photo was taken for Revlon by legendary photographer Richard Avedon.

Hall is now suing the producers over use of the image, who have not paid or asked for permission to use it -- although the suit doesn’t request a specific sum. Kevin Leichter, Hall’s attorney, said, “If this were 1960, Don Draper would’ve paid handsomely to use a photo of Gita."

Prachi Gupta

Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at

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