The regulators announced plans to take legal action Tuesday. But the threat of fines will mean little to the Internet giant. As the Guardian noted, two threatened sets of fines (one up to $500,000, one up to $300,000) amount to the money generated by Google in sales every 10 minutes. Via the Guardian:
The agencies complained of being stonewalled by Google for over a year about their concerns that its unification of more than 60 separate privacy policies last year could confuse users and leave them unsure how their data was being used.
"We put our concerns to Google [in October] and gave them a date to respond," said a spokesperson for the ICO. "They failed to respond. We had a meeting in March and Google was present, and gave them a deadline to respond. They failed to respond. Google has failed to address the concerns or take on board the recommendations from the meeting held last month."