North Dakota-based news anchor A.J. Clemente introduced himself to NBC's KFYR-TV viewers on Sunday night with three little words: "Gay... Fucking... Shit."
Clemente did not realize his mic was on during the intro credits to his first on-air news segment, and insists he was not saying "gay," but was instead practicing the pronunciation of London Marathon winner Tsegaye Kebede's first name. (Related: London Marathon runner "Fucking Shit" seems to have placed 4th in the race.)
Clemente has since been suspended, according to a statement from the station:
To all of you who are writing in...I want to apologize for an incident that occurred prior to our early newscast this evening, when one of our employees used profanity on the air.
He did not realize his microphone was on, but still, that's no excuse. WE train our reporters to always assume that any microphone is live at any time. Unfortunately, that was not enough in this case. WE can't take back what was said. The person involved has been suspended until we resolve the situation. All we can do at this point is ask for your forgiveness, and I can offer my personal assurance that I will do my best to ensure that nothing like this ever happens again under my watch.
The aspiring news personality apologized to his viewers through a series of tweets, explaining:
Tough day, Thanks for the support, We all make mistakes. Im truly sorry for mine. I'll try my hardest to come back better and learn from this. I just want to say that I did not say the word gay, I was trying to pronounce the London Marathon winners name Tsegaye Kebede. I would never disrespect anybody in that matter. Once again I'm truly sorry.
Tough day, indeed.
h/t Jim Romensko