Catholic Diocese of Brooklyn: Jesus was the "original hipster"

The Catholic Church is targeting young cool kids with their latest campaign. Next up: A Timothy Dolan "Girls" cameo

Published April 23, 2013 4:11PM (EDT)

                     (Bucky Turco/ANIMALNewYork)
(Bucky Turco/ANIMALNewYork)

In an effort to attract the young and godless among Brooklyn's trendiest neighborhoods, the Roman Catholic Diocese of Brooklyn has launched a new ad campaign calling Jesus the "original hipster."

What makes Jesus so hip? Well, for one thing, he was a carpenter, and craftsmanship is big in Brooklyn right now. And, Jesus once turned water into wine, which is very do-it-yourself and kind of locavore-ish, if you think about it. Also: A bearded long-hair. And, per this ad, a Converse-wearer.

h/t Bucky Turco/ANIMALNewYork



By Katie McDonough

Katie McDonough is Salon's politics writer, focusing on gender, sexuality and reproductive justice. Follow her on Twitter @kmcdonovgh or email her at

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Catholic Church Roman Catholic Church Timothy Dolan