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World's first permanent ABBA museum to open in Sweden

Tickets for the first few weeks are nearly sold out


Prachi Gupta
April 23, 2013 7:50PM (UTC)

ABBA may never regroup, but in recent years fans have reconnected with the pop group through a Broadway musical, movies and a traveling exhibition. Come May 7, fans will be able to enjoy a permanent museum dedicated to the 70s band in Stockholm, Sweden.

Museum director Mattias Hansson tells AFP that “we’re going to offer visitors a unique experience."

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For example, fans who have dreamt of becoming the fifth member of the band will be able to appear on stage with the quartet and record a song with them thanks to a computer simulation.

And in another room dedicated to the song “Ring, Ring”, a 1970s telephone will be on display. Only four people know the phone number: ABBA members Agnetha Faeltskog, Anni-Frid (Frida) Lyngstad, Benny Andersson and Bjoern Ulvaeus, who may occasionally call to speak live with museum visitors.

“It was Frida’s idea … so of course she’ll call,” says curator Ingmarie Halling.

Tickets, which cost $30, have nearly sold out for the first few weeks.


Prachi Gupta

Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at pgupta@salon.com.

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