"Iron Man 3" box office hit in China

The movie raked in around $21 million on opening day

By Prachi Gupta

Published May 2, 2013 6:15PM (EDT)

Despite the minor controversy sparked by product placement in its made-for-China scenes, "Iron Man 3" garnered almost $21 million in the Chinese box office, topping the one-day sales record set by “Transformers: Dark of the Moon” in 2011.

From the Hollywood Reporter:

Online reactions to the film have been largely positive, but bloggers appear united in their consternation of the deliberate product placement that sees new a character named Dr Wu (played by mainland Chinese actor Wang Xueqi) consume a [milk] carton of Gu Li Duo.

Not that audiences outside mainland China will get a glimpse of this, though: this scene is part of the film’s China release, a version which is four minutes longer than the normal cut seen everywhere else in the world.

"Transformers 4" is the next Hollywood studios film expected to follow the similar model of dual version releases.

Prachi Gupta

Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at pgupta@salon.com.

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Action Movies China Iron Man 3 Movies Product Placement