After announcing its foray into original content production in December, Amazon released 14 pilot episodes in April, inviting Amazon and LOVEFiLM customers to vote on their favorites. The results are in, and Amazon has announced that comedies "Alpha House," a political comedy by Doonesbury’s Garry Trudeau; and "Betas," about four friends trying to create a mobile social networking app. Amazon Studios also greenlighted three children's shows: "Annebots," "Creative Galaxy" and "Tumbleaf."
“We are thrilled at the enthusiastic customer response to our first original pilots,” said Roy Price, director of Amazon Studios in a press release. Regarding Amazon's bold move into online streaming territory, similar to Netflix, he said: “We built Amazon Studios so that customers could help decide which stories would make the very best movies and TV shows. It’s exciting to see the process in motion, doing exactly what we set out to do. The success of this first set of pilots has given us the push to try this approach with even more shows — this is just the beginning.”
The five shows will be released on Prime Instant Video later this year and in early 2014.