Burger King had posted a promotional video for the product, but then appears to have taken it down for reasons that are unclear, according to the Toronto Sun. However, there is a sleek fan-produced music video online that explains how it works: you basically wear the hamburger holder as a necklace, thus enabling you to stuff your face into the burger without ever using your hands.
Is this supposed to be a real product, or is it a publicity prank? Burger King only distributed 50 of the hands-free holders so far, to Puerto Rican customers who are frequent visitors under the chain's loyalty program, Medical Daily reported.
Perhaps these limited-release gag products are a way introduce a new product, but play it off as a joke if the public finds it gross or offensive.
It's certainly not the first time that a fast-food chain has appeared to pull this stunt. Late last year, Pizza Hut gave away 100 bottles of pizza-scented perfume to Canadian customers.
That stunt may or may not have been a rip-off of Burger King's own burger-scented perfume. Back in 2008, the company introduced a men's body spray called Flame by BK. Bottles were for sale in Ricky's stores in New York City and online at firemeetsdesire.com.
Watch a video demonstrating the hands-free Whopper holder below: