Nestlé introduces bottled water for "trendy, high-income" women

Finally, H2O made specifically for the ladies

Published June 10, 2013 10:34PM (EDT)

Ladies, if you're lucky enough to live somewhere with access to clean drinking water, then you know that the stuff coming straight from your tap is enough to keep you alive in a purely physiological sense. But can you "live your best life" while drinking H2O from the sink? Can you "have it all" while drinking off-brand bottled water you bought at the deli?

The answer is no, you can't.

And Nestlé knows that, which is why the company launched "Resource" on Monday, a premium water made specifically for “a woman who is a little more on the trendy side and higher-income side,” according to Larry Cooper, group marketing manager for Resource.

Resource is more than just a beverage, it's a reflection of who you are as a woman in the very deepest and most personal sense of your very being, as Cooper went on to explain to the New York Times: “We want to raise it to the level of a lifestyle brand,” he said, “where she’s proud to carry around Resource as her bottled water accessory, so to speak.”

Who is the Resource woman, you ask? Well, according to the promotional video, she loves yoga, nature and controlled acrobatics set to ambient techno.

Check it out here:

By Katie McDonough

Katie McDonough is Salon's politics writer, focusing on gender, sexuality and reproductive justice. Follow her on Twitter @kmcdonovgh or email her at

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Gender Gender Roles Marketing Nestle Video Water