In Germany, privacy advocates have gone one step further. The head of the information protection office in Hamburg has begun formal administrative proceedings against Google, claiming the company’s new policy "violates the company's commitment to full transparency about the use and handling of the data.“
The equivalent watchdogs in France and Spain wrote to Google last month expressing similar concerns. French authorities threatened the company with fines if it did not comply.
"We have engaged fully with the authorities involved throughout this process, and we'll continue to do so going forward," the company says.