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Teens flock to Twitter over Facebook

It's undeniable: Stats show younger people are increasingly constraining their missives to 140 characters



MARK SCHAEFER
August 13, 2013 6:51PM (UTC)

For some time, I’ve been hearing that younger people are moving away from Facebook and congregating on Twitter for two reasons:

1) Mom probably isn’t on Twitter.

2) It’s a great place to follow favorite celebrities

Although there isn’t a lot of data to answer the “why,” new research from the Pew Internet & American Life Project confirms that Twitter is indeed experiencing a youth movement. But there is something more interesting here too …

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Teens Increasingly Moving the Conversation to Twitter image Twitter pew 2013

While the number of teens on Twitter has more than doubled since late 2010, isn’t interesting to see that 5% dip between last August and December of 2012?

While the margin of error could contribute to that aberration, this implies that there is a probability that 17 percent of all teens using Twitter stopped using the service within a six-month period in 2012. That’s kind of mind-boggling, especially since there is no commensurate drop in the usage across other demographics to point to some issue that would affect everyone.

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Any idea what could have happened last year?

Illustration courtesy Flickr CC and Rosaura Ochoa

Mark Schaefer is a educator and marketing consultant specializing in social media workshops. He blogs at {grow} and is the author of several best-selling markting books including Return On Influence.


MARK SCHAEFER

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