Norwegian hotel chain bans pay-per-view porn

In one of its 171 franchises, Nordic Choice Hotels has already replaced adult channels with contemporary video art

By ADDY DUGDALE

Published August 27, 2013 3:52PM (EDT)

     (<a href='http://www.shutterstock.com/gallery-840583p1.html'>MJTH</a> via <a href='http://www.shutterstock.com/'>Shutterstock</a>)
(MJTH via Shutterstock)

A Scandinavian hotel chain has banned pay–tv porn from its guest rooms effective immediately. The adult channels in the rooms of Nordic Choice Hotels' Oslo boutique establishment The Thief have already been replaced with a selection of "art on demand"––high–end contemporary video art. The Thief's walls are already covered with originals, including works by British artists Tracey Emin and Peter Blake.

The firm has worked alongside UNICEF for the past five years, and last year over half of the employees at Nordic Choice's hotels voted to support the "Free To Grow" project, which focuses on victims of sexual exploitation and abuse. Its owner, Petter Stordalen, is Norway's sixth richest man, and an avowed environmentalist. His Ferrari FF apparently runs on biofuel and he preserves 100 square meters of rainforest each night a room in one of his hotels is booked.


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Fast Company Hotels Nordic Choice Hotels Norway Oslo Porn