Apparently any publicity is good publicity if you’re Kenneth Cole, who is trolling everyone on Twitter — again. As the U.S. considers military action in Syria, which is in the middle of a devastating civil war that has already displaced 2 million people, the designer saw an opportunity for some ill-conceived, self-promotional wordplay:
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This isn’t the first time Cole has used war to promote his fashion line. In 2011, he tweeted “Millions are in uproar in #Cairo. Rumor is they heard our new new spring collection is available online.” The heinous tweet even made it onto a storefront in New York City.
Several people have responded with mockery, which, sadly, are all things one can imagine Cole actually tweeting:
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