McDonald's tests app that lets you order and pay via smartphone

Fast food lovers in Salt Lake City and Austin get to test it

By ADDY DUGDALE
September 12, 2013 10:13PM (UTC)
main article image
(AP/Richard Drew)

Lovers of McDonalds who feel their fast food isn't quite fast enough could soon be able to order their burger–n–fries using a mobile app. The chain is testing a mobile payment app that allows customers to order and pay for their meal before picking it up. The app is being tested in two U.S. cities: Salt Lake City and Austin.

The app, aimed at teens and millennials, will also come with a side order of promotions, offers, and a loyalty program. Fast Mexican food chain Chipotle already has one of these. ( Perhaps we'll see a fake hack of McDonalds' Twitter feed shortly, similar to this summer's stunt from Chipotle.)

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Expect to see some jostling in the (BBQ chicken) wings from competitors of the Golden Arches––one of Burger King's most recent innovations was a Rib Sandwich, very similar to McDonalds' McRib. And last year, the fast food firm tried an app that used a wave–and–pay system in Austria.

[Image: Flickr user Editor B]


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App Austin Consumerism Mcdonalds Salt Lake City Smartphone Technology