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"Power pedicures" are the new power lunches, which were once the new something else that some women do!

Nail salons: Where the female elite go to plot world domination -- and get their calluses scraped


Katie McDonough
November 12, 2013 11:50PM (UTC)

The so-called power pedicure is the "new three-martini lunch," which was once the new "artichoke salad at Cipriani," which was once the new "tea at the Plaza," which was once the new something something something, according to a Tuesday trend piece in the New York Post about the meeting habits of wealthy businesswomen in New York City.

In September, the New York Times declared in an equally important story that all the female elites were eating roasted carrot and avocado salads at a restaurant in Manhattan, but no more! Burn that place to the ground and build a nail salon over its still-glowing embers, because power lunches are O-U-T. (At least until another report on the comings and goings of a small selection of urban women comes out next week, month, etc., at which point we will have to raze the nail salons, too.)

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Some excerpts, like this one about callus scraping:

In an increasingly popular trend, female executives in New York City are hosting so-called “power pedicures” -- 30 to 50-minute brainstorming sessions which combine industry talk with cuticle care, callus removal and numerous coatings of nail lacquer.

And the existence of a job called "health and wellness advisor":

Powwowing over polish with her are health and wellness advisor Donna Martini, author of the new self-help guide “The Ten Commandments of Divorce,” and Martini’s PR partner Karin Caro, from Blu Chip Marketing.

And signing deals while soaking "dogs" (!!):

She and her staff have witnessed dozens of deals being signed, sealed and delivered as their Manolo Blahnik-wearing customers soak their dogs in their tubs.

And how lunch is officially O-V-E-R:

“People are time-poor and long lunches have become a thing of the past, especially since a lot of women in business these days are on special diets."

Thank you, New York Post and all future media outlets that will write some variation of this exact story at some point in the very near future. Now we know that while wealth and influence can get you a great many things in this world, they cannot save you from the buildup of unsightly dead skin on your heels or the necessity to soak one's "dogs" in a tub of warm water to better facilitate callus removal.


Katie McDonough

Katie McDonough is Salon's politics writer, focusing on gender, sexuality and reproductive justice. Follow her on Twitter @kmcdonovgh or email her at kmcdonough@salon.com.

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Related Topics ------------------------------------------

Gender Nail Salons Power Lunches Trend Pieces Women




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