For his 44th birthday, Jay Z is giving himself the gift of 22 days of veganism -- and he's taking Beyoncé with him. Why 22 days? " Psychologists have said it takes 21 days to make or break a habit," the artist explained on his blog. "On the 22nd day, you’ve found the way." Plus, he obviously has a predilection for the number.
More from Jay Z:
On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” every day. It was surprisingly easier on me than I thought…
Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!
So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…
Best of luck and health!
P.S. B is also joining me.
He got the idea for the challenge (and the line about forming habits) from a company called, appropriately enough, 22 Days Nutrition. Their site, which he links to, will be blogging the entire thing.