(screen shot, Coca Cola)

Coca-Cola's multilingual Super Bowl ad is driving Twitter xenophobes crazy

Apparently singing "America the Beautiful" in multiple languages is worthy of a boycott


Elias Isquith
February 3, 2014 6:30AM (UTC)

Coca-Cola's big Super Bowl ad this year featured a rendition of "America the Beautiful" sung in multiple languages, alongside sweeping images of America's landscape and its people.

It was extremely patriotic, wholesome, and altogether unobjectionable in every way.

Advertisement:

Cue xenophobes on Twitter threatening to boycott Coke in 5, 4, 3, 2, 1...

[embedtweet id="430146261845811200"]

[embedtweet id="430150319637803008"]

[embedtweet id="430143123260727296"]

[embedtweet id="430142005747134464"]

[embedtweet id="430141170727940096"]

[embedtweet id="430141194631655424"]

[embedtweet id="430151051032141824"]

[embedtweet id="430150968630845440"]

[embedtweet id="430151342418452480"]

For what it's worth, part of the reason the #boycottcoke hashtag took off was righteous tweeters trolling xenophobes like the ones above. So we're not all terrible.

Advertisement:

And here's the 60-second version of the ad, in case you missed it:


Elias Isquith

Elias Isquith is a former Salon staff writer.

MORE FROM Elias IsquithFOLLOW eliasisquithLIKE Elias Isquith

BROWSE SALON.COM
COMPLETELY AD FREE,
FOR THE NEXT HOUR

Read Now, Pay Later - no upfront
registration for 1-Hour Access

Click Here
7-Day Access and Monthly
Subscriptions also available
No tracking or personal data collection
beyond name and email address

•••


Fearless journalism
in your inbox every day

Sign up for our free newsletter

• • •