So, JC Penney's not really where most folks are going to get their Super Bowl commentary, but whoever's running things for the department store's Twitter account figured they might as well weigh in anyway.
What could go wrong, right?
Well, it's not quite an "epic fail" — no racism, misogyny, or any other kind of ignorant bigotry — but it's still definitely fair to say this isn't how these tweets were intended to go out:
Tip of the hat goes to Kia Motors, though, with some friendly corporate teasing:
UPDATE: JC Penney now says that mittens were to blame...Sure, JC Penney. Sure.