This Georgia lawyer's local ad is what all Super Bowl ads should be like

Personal injury lawyer Jamie Casino's local ad spot goes viral

By Prachi Gupta

Published February 3, 2014 5:40PM (EST)

Pyrotechnics. Tombstones. A sledgehammer. Tinted sunglasses. Leather. Drama. Revenge. Redemption. Heavy metal. A son's love. Criminals.

These are the things it takes to create a memorable Super Bowl ad, something that Georgia-based personal injury lawyer Jamie Casino inherently knows, and something that large ad agencies might attempt but ultimately fail to replicate during next year's Super Bowl. Because while there are many ambulance chasers with cheesy ads out there, there is only one with the literal and figurative fire of Jamie Casino.

h/t Deadspin

Prachi Gupta

Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at

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