Last week Stephen Colbert jumped into the Amazon vs. Hachette fray and took aim at tech giant Amazon for hurting authors -- including himself. Amazon is delaying shipments of books, or removing preorder buttons for certain Hachette books: A ruthless tactic in price negotiations.
Colbert didn't just rant about the "scorched-earth tactics," he decided to use the "Colbert Bump" to help out a first-time author Edan Lepucki, whose preorder button was removed, and hit Amazon where it hurts -- the wallet. He urged viewers to preorder Lepucki's "California" on Powell's. (The book is now No. 1 on Powell's, and a cursory glance at the comments shows a lot of folks purchased at Colbert's urging.)
"Because of Amazon's scorched-earth tactics," Colbert quipped. "More people are getting screwed than in 'Fifty Shades of Grey.'"
Now Colbert is taking the war against Amazon one step further. Watch below: