Stephen Colbert Yo (screenshot)

Stephen Colbert takes ridiculous new smartphone app Yo to the next level

Can "context-based messaging" be used in everyday life?


Sarah Gray
June 20, 2014 5:45PM (UTC)

Last night Stephen Colbert looked into new smartphone communication app Yo. The app boils communication down to its simplest essence: It sends the word "yo" to others who have the app. Yo, which was built in eight hours, already has 50,000 users, and over $1 million in funding.

Colbert responded to the app with one letter: "Y?" And described it as "an app that's already hugely popular with the world's population of Sylvester Stallone."

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However, Colbert admits he was eventually swayed into Yo's corner, and was intrigued by what Yo's creator calls "context-based messaging." Predictably, things get pretty ridiculous from there, as Colbert attempts to take Yo into everyday life. Watch below:


Sarah Gray

Sarah Gray is an assistant editor at Salon, focusing on innovation. Follow @sarahhhgray or email sgray@salon.com.

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Apps Stephen Colbert Technology The Colbert Report Yo

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