Cosmo bringing in male models to get out the vote in North Carolina

It's the latest part of the magazine's #CosmoVotes campaign

Published October 28, 2014 4:05PM (EDT)

Unrelated male models    (AP/Joel Ryan)
Unrelated male models (AP/Joel Ryan)

It's a truism of politics that elections ultimately come down to turnout, and Cosmopolitan magazine has an innovative strategy for driving up turnout in North Carolina -- a party bus with male models.

In a post flagged by Talking Points Memo, the magazine announced that North Carolina State University had won Cosmopolitan's "first-ever party bus contest."

"On Election Day, a bus decked out with snacks, swag, and models (hi, this is Cosmo) will roll up to North Carolina State University," Cosmo announced. The magazine also plans to shuttle North Carolina State voters to polling places.

The turnout drive is part of the #CosmoVotes campaign, an effort unveiled this year that involves endorsing candidates, covering women's issues, and encouraging readers to vote in the midterms.

In North Carolina, the magazine endorsed Democratic Sen. Kay Hagan, who's locked in a tight contest against GOP challenger Thom Tillis. Hailing Hagan as a "champion of choice," Cosmo contrasted her record with that of Tillis, whom the magazine assailed as "an extremist who rails against the poor."

By Luke Brinker

MORE FROM Luke Brinker