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New start-up goal: Make vaginas smell peachy (literally)

Two biotech entrepreneurs are developing a probiotic supplement that will make women's privates smell like fruit

Jenny Kutner
November 20, 2014 11:54PM (UTC)

Start-ups are tackling so many of the world's most challenging problems -- for example, the problem of non-fruity-smelling vaginas. Two Silicon Valley biotech entrepreneurs have come together to create a new product that will allow women to change the scent of their genitals, because they believe the ability to do so is a "fundamental right."

According to Inc, developers Austen Heinz and Gilad Gome, of the start-ups Cambrian Genomics and Personalized Probiotics, respectively, announced their plans at the San Jose DEMO Conference on Wednesday:


Heinz and Gome outlined their shared vision and previewed plans for a new probiotic supplement that will enable women to change the way their vaginas smell. Called Sweet Peach, it will be made using Cambrian Genomics' DNA printing technology and financed through a campaign on the crowdfunding platform Tilt.

Sweet Peach will have practical benefits, like preventing yeast infections and other health problems caused by microorganisms, Heinz said in his presentation. But the ambition behind it is a loftier one.

"The idea is personal empowerment," he said. "All your smells are not human. They're produced by the creatures that live on you."

As for why the men have decided to focus on hacking vaginal odor, Heinz and Gome say it's an easier project than attempting to develop successful products for other parts of the body. "It's a better idea than trying to hack the gut microbiome because it's less complicated and more stable," Gome said. "It has only one interference per month."

Jenny Kutner

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Related Topics ------------------------------------------

Biotech Genitals Peaches Probiotics Silicon Valley Tech Bros Vaginal Odor Vaginas

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