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Walter White returns as a “sorta” pharmacist in drug-themed Super Bowl ad

"Say my name": Heisenberg himself poses as a pharmacist to sell car insurance

Chief Content Officer

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(Esurance)
(Esurance)

Heisenberg returned to the small screen tonight with a shout-out to the epic “Say My Name” episode from season five of “Breaking Bad.” Clad in his cooking suit and goggles, Walter White tries to pass himself off as a “sort-of” pharmacist in the second of two commercials for Esurance (the first featured Lindsay Lohan mocking her own DUI record and, perhaps, her sexual history).

A customer tries to pick up a called-in prescription, but notes that White isn’t Greg, the pharmacy tech. “I’m sorta Greg,” he replies. “We’re both over 50 years old, we both used to own a Pontiac Aztec, we both have a lot of experience with drugs … pharmaceuticals. So, say my name.”

The Internet erupted in cheers. Walter White’s return was almost enough to make Super Bowl viewers forget about the throat-punch of the “kids die from accidents” commercial that threatened to kill the Bowl’s buzz completely.

 

 

 

Watch the ad here:

By Erin Keane

Erin Keane is Salon's Chief Content Officer. She is also on faculty at the Naslund-Mann Graduate School of Writing at Spalding University and her memoir in essays, "Runaway: Notes on the Myths That Made Me," was named one of NPR's Books We Loved In 2022.

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