Starbucks' #RaceTogether campaign lasted a good week before Internet rage brought the "empathetic" effort to a screeching halt.
Larry Wilmore checked in with the campaign (and subsequent hate-tweets) on Monday night's "Nightly Show." Wilmore was able to acknowledge that CEO Howard Schulz's heart was in the right place with the campaign. Others on the Internet are having a bit more trouble following suit.
"I don't have time to explain 400 years of oppression to you and still make my train," one Twitter user wrote.
"Starbucks was not blasted for having a conversation about race," Wilmore said. "They were blasted for wanting to have a conversation on race. That's how much we need to have a conversation about race. We can't even talk about talking about it."
To really bring his point home, Wilmore sent "Nightly Show" staffers into the wild to strike up some "#AwkwardTogether" conversations with Starbucks customers.
Watch the clip below: