When Jeff Zucker took over CNN two years ago, one of his first moves was to create an alternative to MSNBC's "Morning Joe," and it only took a little under a year for "New Day" to start regularly beating Joe Scarborough's morning talk show in the ratings.
In a profile by the Hollywood Reporter's Marisa Guthrie, Zucker sounds absolutely gleeful that his brainchild isn't merely beating Scarborough, but that "Morning Joe" has slipped to fourth in the time-slot. He even took out a full-page ad in the New York Times to celebrate, to which Scaraborough replied:
The victory is evidence that, as Chris Cuomo said, CNN now "set[s] the agenda in the morning...not just from a business perspective, but from an editorial perspective."
Scarborough obviously disagrees, claiming that more "influencers" watch his show, and when that fails to convince, he just bashes CNN on Twitter:
Zucker, however, believes he will have the last laugh. Of the "influencers" argument, he said "that's not how the game is played; that's not how [TV] is sold. And if that's what you're talking about, it's probably about time to start getting your resume ready."