In 1971, Coca-Cola released its iconic "Hilltop" advertisement, in which tens of beautiful, diverse young people stood on a hill in Italy and sang, "I'd like to buy the world a Coke." The ad was recently featured in the finale of AMC's "Mad Men." Here it is:
On Tuesday morning, the Center for Science in the Public Interest released a send-up of the advertisement, removing the romantic backdrop of the original ad and replacing it with the harsh sterility of a hospital. In CSPI's video, real people suffering from real diseases related to excessive sugar intake sing about what soda has done for them. They sing:
I'd like to teach the world about what sugar did to me
Liquid calories gave her diabetes which really ain't so sweet.If not for drinking soda pop, it's just so sugar-y
My liver might not be enlarged, might have a few more teeth.That's obesity!
“For the past 45 years, Coca-Cola and other makers of sugar drinks have used the most sophisticated and manipulative advertising techniques to convince children and adults alike that a disease-promoting drink will make them feel warm and fuzzy inside,” saidCSPI executive director Michael F. Jacobson. “It’s a multi-billion-dollar brainwashing campaign designed to distract us away from our diabetes with happy thoughts. We thought it was time to change the tune.”
Watch the video below:
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