Latin-themed brewery cuts ties with Trump Tower and renames leftover kegs "F*ck Your Hair"

The fallout over Trump's disparaging immigrant comment seems never-ending

Published July 2, 2015 6:14PM (EDT)

Donald Trump                              (Reuters/Brendan Mcdermid)
Donald Trump (Reuters/Brendan Mcdermid)

Presidential hopeful and petulant manchild Donald Trump continues to face the consequences for the disparaging remark he made about Mexican immigrants during his 2016 announcement two weeks ago. After having his pageant dropped by Univision,  getting told "You're fired!" by NBC and seeing his ties with Macy's cut off,  it seemed there wasn't much left to lose.

But there was!

The Chicago Tribune reported earlier this week that a Bedford Park Latin craft brewery, 5 Rabbit Cerveceria, officially ended its partnership with Chicago’s Trump Tower restaurant, Rebar.

“We would be doing an injustice to the community we serve (and live in) by engaging in business with someone who does not accept our role in society and expresses a rhetoric of hate and ignorance towards us,” the company's founder Andres Araya told Chicago radio station WBEZ in a statement.

What's more: The company decided to redirect all 50 remaining kegs to other bars in the Chicago area, and informally gave the beers a new name: “Chinga Tu Pelo,” which translates to "Fuck Your Hair."

Araya told The Tribune that the name was not entirely directed at Trump, but certainly "captured the general feeling of the situation."

Visit the Tribune to find the list of 32 Chicago-area restaurants serving "Fuck Your Hair."

By Colin Gorenstein

Colin Gorenstein is Salon's assistant editor of internet and viral content. Follow @colingorenstein or email

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