Scott Walker enters presidential race as 15th Republican candidate

Union-busting Wisconsin governor makes bid official with campaign launch video

By Sophia Tesfaye

Published July 13, 2015 1:58PM (EDT)

Scott Walker                        (AP/Charlie Neibergall)
Scott Walker (AP/Charlie Neibergall)

And that makes 15. With the release of his official presidential campaign announcement video, Wisconsin Governor Scott Walker becomes the 15th Republican to enter the 2016 presidential race, behind Louisiana Governor Bobby Jindal and former Florida Governor Jeb Bush.

In a slickly produced video posted to his Facebook page this morning, Walker pitched himself to the early primary voters in neighboring Iowa as a bold conservative with a proven track record of winning elections. A narrator touts Walker's record as a conservative who can “fight and win” before the governor appears for a direct appeal.

Walker’s distinguishing message was that unlike other conservatives running for the Republican nomination, he was a winner. “In the Republican field there are some who are good fighters but they haven’t won those battles and there are others who have won elections but haven’t consistently taken on the big fights,” he argued. Walker said he’s proven he could do both: “without sacrificing our principles we won 3 elections in 4 years in a blue state.”

The look of the one and a half minute long video is hopeful and confident, depicting a youthful and vibrant Walker. Using the royal “we” instead of “I,” Walker promised “new fresh” leadership, smiling intermittently during a Reaganesque attempt at an uplifting end. And promising to bring the fight he brought to Wisconsin to Washington, D.C., Walker insisted “it’s not too late, we can make our country great again.” He ended his appeal: “Help us fight and win for America.”

On his Facebook page, Walker wrote that he was the candidate America deserved: “I'm in. I'm running for President of the United States because Americans deserve a leader who will fight and win for them.” And showing his campaign’s creativity, Walker sent the same message on Twitter:

[embedtweet id=620540478308487168]

However, his campaign logo shares a similar sleekness and confidence as his announcement video:

[embetweet id=619578380195762176]

Walker currently polls second nationally behind former Florida governor Jeb Bush according to the Real Clear Politics average. He is expected to officially kick off his presidential bid with a rally in conservative Waukesha, WI tonight at 6:15 pm.

Watch the video below:

Sophia Tesfaye

Sophia Tesfaye is Salon's senior editor for news and politics, and resides in Washington, D.C. You can find her on Twitter at @SophiaTesfaye.

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