At around 7:49 a.m. ET Tuesday morning, Pluto was paid a quick visit by NASA's New Horizons spacecraft. Moments later, the first image of its surface — captured from 476,000 miles (766,000 kilometers) away — was uploaded to the space agency's incredibly popular Instagram account. The account boasts over 3.5 million followers and will, in all likelihood, well exceed that by the end of today.
“We made an editorial decision to give the world a sneak peek of the image on Instagram,” NASA's social media manager John Yembrick told WIRED. “We feel it’s important to engage new audiences.”
The image was posted to the picture-sharing network a whole hour before NASA agreed it would be officially releasing it to NASA.gov. You can now find the image there, accompanied by much more information about the 3-billion mile journey that led them to the dwarf planet.
NASA's encounter with Pluto marks the end of an era. As New York Times' Dennis Overbye notes, we have now successfully "cleared the last of the big hills."
"After a journey of nine and a half years and three billion miles, the New Horizons spacecraft is to go past Pluto, once the ninth and outermost planet, the last of the known worlds to be explored. This is the beginning of the end of a phase of human exploration. The crawling-out-of-our-cradle-and-looking-around part is over."
Arguably, this is also a big moment for social media; NASA's spokesperson said this is the first time the space agency has handed off an exclusive to a social media company.
Below, several images of the New Horizons journey courtesy of NASA's Instagram:
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