Gwyneth Paltrow consciously uncouples from the phrase “Conscious Uncoupling”

The actress and lifestyle guru says she didn't actually come up with the iconic phrase

By Anna Silman

Published August 3, 2015 5:24PM (EDT)

Gwyneth Paltrow         (Reuters/Mario Anzuoni)
Gwyneth Paltrow (Reuters/Mario Anzuoni)

After Gwyneth Paltrow used the term “conscious uncoupling” to describe her divorce from Coldplay frontman Chris Martin, the phrase became instantly iconic and widely parodied, from inspiring a wave of snarky Twitter reactions to being weaponized by Martha Stewart as part of her and Paltrow’s Drake/Meek Mill-style diss off in the recipe pages of their respective publications.

For those who love to sneer at Paltrow’s lifestyle brand Goop, the catchy two-word phrase struck just the right nerve, serving as a perfect viral encapsulation of the earnestly new-agey, often oblivious take on contemporary female life that Paltrow peddles.

But in a recent interview with Fast Company, Paltrow avoids taking credit for the phrase, saying Elise Loehnen, the Goop editorial director, was the one who coined the legendary expression. “When I announced that I was separating on the website, [Loehnen] titled the piece ‘Conscious Uncoupling,’ and I had no idea,” Paltrow said.

Addressing the internet backlash that arose when the piece came out, Paltrow observed "When something like that happens, I think everybody is like, ‘Oh, shit.’ I just tell them that I think we are creating interesting discussions.”

Still, Paltrow says the controversy her site inspires — whether it’s the famous divorce announcement or her legendary piece on vaginal steaming — isn’t something to shy away from.

"I always like it when there’s a big response to something because it tells me, ‘Oh we’ve touched a nerve here, this is really interesting,’ " Paltrow adds. "There are a lot of media companies that would die to have the kind of response that we get from our content.”

Anna Silman

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Conscious Uncoupling Goop Gwyneth Paltrow