Long before Donald Trump became the Republican front-runner via an aggressive application of old-school American racism and xenophobia, he was merely “The Donald,” the affably irate host of a reality show in which small business owners with slightly grander ambitions and celebrities who’d lost their luster spent 15 weeks humiliating themselves for his pleasure.
Now, of course, it’s the rest of the nation that’s being humiliated by this joke of a candidate who just can’t seem to cork his intolerant spigot. The shock of his initial success on the campaign trail should have worn off by now, but thanks to social media generally and Twitter in particular, Americans are reminded of and re-traumatized by it hourly.
To put it differently — in 2012, when Trump declared that
The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive.
— Donald J. Trump (@realDonaldTrump) November 6, 2012
Remember, new "environment friendly" lightbulbs can cause cancer. Be careful– the idiots who came up with this stuff don't care.
— Donald J. Trump (@realDonaldTrump) October 17, 2012
news bureaus across the country didn’t drop everything — stories of actual substance, staplers, priceless vases, newborn babies — to cover it with the kind of breathlessness that necessarily corrupts. (Lack of oxygen is never a good thing.) Trump’s relentless pursuit of President Obama’s birth certificate had pushed him to the margins of the political mainstream, such that declarations like this
An 'extremely credible source' has called my office and told me that @BarackObama's birth certificate is a fraud.
— Donald J. Trump (@realDonaldTrump) August 6, 2012
were met with bemusement. (It is, after all, damn funny that Trump undermined the integrity of his own source by questioning his credibility via scare-quotes.) At that time, it was difficult to imagine the Donald even earning a spot in the revolving door of incompetent 2012 GOP hopefuls who — as you no doubt remember — all spent a week atop the polls before being muscled out of the building by the idiots behind him, not a single one of whom could just accept that it was time for them to stop wearing a path in the pavement. Trump didn’t even deserve to running in tiny circles with that sad lot — he lacked the gravitas of a Rick Perry, the business acumen of a Herman Cain, and even lagged behind of Mitt Romney in the charm department, which is no mean feat given that the former governor was frequently indistinguishable from the appropriately sized trees of which he spoke so fondly.
But at some point in 2014, Trump decided that it was 2016 or best, so he opened 2015 with what is, in retrospect, a most spectacular bust, devoting most of his energies into a sad blitz of self-promotion for the new season of “The Celebrity Apprentice,” the very show from which he’d be fired in August:
Celebrity Apprentice starts in 15 minutes on NBC. ENJOY!
— Donald J. Trump (@realDonaldTrump) January 6, 2015
I will be live tweeting!
— Donald J. Trump (@realDonaldTrump) January 6, 2015
He actually busted twice in January, as he spent much of the remainder of the month promoting another television show with which he would no longer be affiliated by year’s end:
The @MissUniverse contestants review their amazing stay at @TrumpDoral– https://t.co/ekhGeX278r
— Donald J. Trump (@realDonaldTrump) January 23, 2015
But to his credit, he did at least address the really important issues:
Who is paying for that tedious Smokey Bear commercial that is on all the time – enough already!
— Donald J. Trump (@realDonaldTrump) January 8, 2015
He also proved, repeatedly and what I damn hope was deliberately, that someone very near and dear to him had bought him a copy of “Bartlett’s Quotations” for Christmas, as he spent the next six months in a desperate attempt to prove that he had at least read it all the way up to “f”:
Only those who will risk going too far can possibly find out how far one can go.
— T. S. Eliot— Donald J. Trump (@realDonaldTrump) January 22, 2015
You have to learn the rules of the game. And then you have to play better than anyone else.
— Albert Einstein— Donald J. Trump (@realDonaldTrump) January 23, 2015
If you think you can do a thing or think you can't do a thing, you're right.
— Henry Ford— Donald J. Trump (@realDonaldTrump) January 9, 2015
In fact, he seemed damn near inspired by the power of quotations beginning with the letter “e,” even if the concept of attaching attribution to these pithy quotations escaped him.
Entrepreneurs: Keep your focus and keep your momentum. Listen, apply and move forward. Set the standard!
— Donald J. Trump (@realDonaldTrump) January 29, 2015
Entrepreneurs: Being stubborn is a big part of being a winner. Don't give in and don't give up!
— Donald J. Trump (@realDonaldTrump) January 29, 2015
Entrepreneurs: There are no guarantees. But being ready sure beats being taken by surprise. Do your due diligence!
— Donald J. Trump (@realDonaldTrump) January 29, 2015
“E” is for “entrepreneurs,” and that’s good enough for him, seemed to be his point. February saw his “e”-fatuation continue, but it also saw his campaign game-plan start to take shape in response to, appropriately enough, an actual game-plan:
It must have been President Obama that called in what will go down as the DUMBEST PLAY IN THE HISTORY OF FOOTBALL. Same thought process!
— Donald J. Trump (@realDonaldTrump) February 2, 2015
“Whatever it is — it’s Obama” would be the bell that, to The Donald’s ears, will never stop tolling for America so long as someone not named “Trump” occupied the White House and a Great, Big, Beautiful Wall not named the same didn’t span the entire southern border:
Are all the illegals pouring into our country vaccinated? I don't think so. Great danger to U.S.
— Donald J. Trump (@realDonaldTrump) February 3, 2015
Apparently his campaign was cutting into his reading time, as he was still deep in the weeds of Bartlett’s “f”:
It's not that I'm so smart, it's just that I stay with problems longer. — Albert Einstein
— Donald J. Trump (@realDonaldTrump) February 5, 2015
An investment in knowledge pays the best interest. —
Benjamin Franklin— Donald J. Trump (@realDonaldTrump) February 6, 2015
He almost seemed, momentarily at least, like he thought he had this whole “quotation” thing mastered, and offered his own “f”:
My father's 4 step formula for success: "Get in, get it done, get it done right, and get out." — Fred C. Trump
— Donald J. Trump (@realDonaldTrump) February 6, 2015
That’s still not how surnames work. For someone so infatuated with his own, you would think he’d understand how the basic principles behind them. Instead, he gave the impression that when his elementary teachers took roll, they quickly learned to call on Young Donald after the Davidson boys, but before the Doyle twins, lest they never hear the end of it.
But at least now he’d started associating himself with winners:
Gov. Scott Walker just left my office–we had a really wonderful talk. Very interesting! @GovWalker
— Donald J. Trump (@realDonaldTrump) February 19, 2015
Even if he was still stuck in “f”:
The best vision is insight. — Malcolm Forbes
— Donald J. Trump (@realDonaldTrump) February 10, 2015
He remained on his newly embraced ethos of “Whatever it is — it’s Obama”:
The Oscars are a sad joke, very much like our President. So many things are wrong!
— Donald J. Trump (@realDonaldTrump) February 23, 2015
The Oscars were a great night for Mexico & why not—they are ripping off the US more than almost any other nation.
— Donald J. Trump (@realDonaldTrump) February 24, 2015
I have a lawsuit in Mexico’s corrupt court system that I won but so far can’t collect. Don’t do business with Mexico!
— Donald J. Trump (@realDonaldTrump) February 24, 2015
February’s end, then, came with the fetid blooming of the sentiment that would soon begin to dominate his campaign, one which also lends itself to vapid summary: “Those damn Mexicans!” But he’s not quite there yet, although he may have made some progress with his Bartlett’s.
In March, he it appeared as if he had finally made it to “h”:
Placing the ball in the right position for the next shot is eighty percent of winning golf. — Ben Hogan
— Donald J. Trump (@realDonaldTrump) March 5, 2015
But had he really?
The object of golf is not just to win. It is to play like a gentleman, and win.
— Phil Mickelson— Donald J. Trump (@realDonaldTrump) March 4, 2015
Concentration is a fine antidote to anxiety.
— Jack Nicklaus— Donald J. Trump (@realDonaldTrump) March 4, 2015
The road to success is always under construction.
— Arnold Palmer— Donald J. Trump (@realDonaldTrump) March 4, 2015
Of course he hadn’t. Switching to the subject index is cheating, Mr. Trump, who outside the friendly confines of the collected witticisms of generations upon generations of educated white land owners, was starting to favor a particular refrain:
Mexico's court system corrupt.I want nothing to do with Mexico other than to build an impenetrable WALL and stop them from ripping off U.S.
— Donald J. Trump (@realDonaldTrump) March 6, 2015
That’s right — “Those damn Mexicans!” wasn’t indicative of a failure of character, ideology, imagination, or some unholy concoction of all three, it was now a selling point. Trump realized that racial hostility and animus doesn’t just cut the only way it had, to his mind, during the Reign of King Obama; nor did it simply cut two ways, as every protester who thought themselves clever for slapping “#White Lives Matter” on a clapboard and casting themselves as the white Reverend King in the European-American adaption of “Selma,” soon to be playing in the lunatic fantasies of white supremacists in denial throughout this great nation.
Not that there weren’t other actual problems in the world, however:
Just as I have been saying for MANY years, and while they phony negotiate with the U.S. over nuclear, Iran is taking over Iraq. Really sad!
— Donald J. Trump (@realDonaldTrump) March 12, 2015
Granted, the overblown fear of a nuclear Iran was predicated on a fundamental mistrust of the French and their ability to monitor Iran’s nuclear weapons facilities — a mistrust which seemed oddly placed, given the sudden conversion to Franophilia that followed the “Charlie Hebdo” attacks, and which would return in full force after the attacks in Paris later in the year. But in this interregnum, at least when it came to Iran, conservatives reverted to their default opinion of the French, questioning the loyalty, credibility, and national character of the once-and-future ally.
On a much smaller scale, Trump had spent the month demonstrating that you can read as many quotations as you’d like, but if you don’t pay attention to how they work and what makes them clever, it’s an empty exercise in intellectual vanity:
I am on @greta now!
— Donald J. Trump (@realDonaldTrump) March 24, 2015
To paraphrase that “Eliot” fellow the Donald demonstrated such deep familiarity with in January, April bred a whole host of cruelty for Trump, beginning by his unwitting — yet accurate — characterization of himself as an April Fool’s prank being played on the electorate:
Washington needs common sense conservative solutions. Let’s make America great again! http://t.co/jEgR6jSQ5J
— Donald J. Trump (@realDonaldTrump) April 1, 2015
April also witnessed him focus his attention on another adversary:
As dishonest as @RollingStone is I say @HuffingtonPost is worse. Neither has much money – sue them and put them out of business!
— Donald J. Trump (@realDonaldTrump) April 7, 2015
How much money is the extremely unattractive (both inside and out) Arianna Huffington paying her poor ex-hubby for the use of his name?
— Donald J. Trump (@realDonaldTrump) April 7, 2015
Two of them, actually — the media, and women he he has deemed “extremely unattractive,” as the only reason they wouldn’t doll themselves up for the Donald would be if “they were bleeding from their wherever.”
As he began to climb in the polls throughout April, so too did his desire to issue daily reminders that he is “winning and winning and winning”:
Wow, the respected Monmouth University poll has me ahead of most Republican candidates nationwide, and most people don't think I'm running!
— Donald J. Trump (@realDonaldTrump) April 7, 2015
His Twitter feed was transformed, re-tweet by re-tweet, into an echo chamber of adulation and support for a Trump run in 2016. Doom settled over the land as his inner artist was awakened:
I do what I do out of pure enjoyment. Hopefully, nobody does it better. Theres a beauty to making a great deal. It's my canvas.
— Donald J. Trump (@realDonaldTrump) April 17, 2015
On his canvas, Trump painted a portrait of someone who was not only always “winning,” but who had, facts be damned, never not been “winning,” possibly because he hasn’t ever reached that point in the Barlett’s and doesn’t actually understand that it doesn’t entail multiple bankruptcies and failed marriages:
For all of the haters and losers out there sorry, I never went Bankrupt — but I did build a world class company and employ many people!
— Donald J. Trump (@realDonaldTrump) April 18, 2015
In a omen of graver offenses to common decency still to come, he started calling out those who challenged his theory that he as a perpetual “winning” machine:
.@megynkelly Sorry, there was only one "breakout star" this weekend in New Hampshire. Just check out the local New Hampshire media!
— Donald J. Trump (@realDonaldTrump) April 21, 2015
As the month drew to a close, violence erupted on the streets of Baltimore. Trump attempted to respond to it, but the demon within would not allow him to express his sympathy without protesting via misplaced, commas and unnecessary , spaces:
Our country has to come together. We have to start working with, and really liking, each other. The whole world is watching Baltimore.
— Donald J. Trump (@realDonaldTrump) April 28, 2015
With May came another reminder of where he actually stopped reading his “Bartlett’s”:
Whether you think you can or think you can't, you're right. — Henry Ford
— Donald J. Trump (@realDonaldTrump) May 1, 2015
It’s like he’d stopped even trying — just an “e” and an “f,” an “e” and an “f”:
"Everything comes to him who hustles while he waits." — Thomas Edison
— Donald J. Trump (@realDonaldTrump) May 12, 2015
Trump took the opportunity to sound a complaint that he would later make, repeatedly if never convincingly, about the length of the GOP debates, voicing his preference from a briefer window to inform Americans how he planned to make their country great again — a much, much briefer window:
I had a great time answering as many questions as possible in sixty seconds at @facebook NY today- http://t.co/vLVsxBPGdS
— Donald J. Trump (@realDonaldTrump) May 20, 2015
Then the threats began:
Audience chanting "RUN TRUMP RUN!" during my my @SRQRepublicans speech! They are going to be very happy…
— Donald J. Trump (@realDonaldTrump) May 22, 2015
And the insults:
I would like to wish everyone, including all haters and losers (of which, sadly, there are many) a truly happy and enjoyable Memorial Day!
— Donald J. Trump (@realDonaldTrump) May 24, 2015
And more threats:
Was in Iowa yesterday-great people. Record crowds at both speeches. Something big is happening. Pols are all talk. Make America great again!
— Donald J. Trump (@realDonaldTrump) June 5, 2015
And more insults:
While Jon Stewart is a joke, not very bright and totally overrated, some losers and haters will miss him & his dumb clown humor. Too bad!
— Donald J. Trump (@realDonaldTrump) June 1, 2015
And more threats:
Tuesday will be a big day for our country to do a complete turnaround. MAKE AMERICA GREAT AGAIN!
— Donald J. Trump (@realDonaldTrump) June 14, 2015
And more insults:
.@krauthammer pretends to be a smart guy, but if you look at his record, he isn't. A dummy who is on too many Fox shows. An overrated clown!
— Donald J. Trump (@realDonaldTrump) June 5, 2015
And more threats:
Tomorrow will be a really big day for America. MAKE AMERICA GREAT AGAIN!
— Donald J. Trump (@realDonaldTrump) June 15, 2015
Until the horrible day had arrived:
Today I officially declared my candidacy for President of the United States. Watch the video of my full speech- https://t.co/gonTk0o9Dt
— Donald J. Trump (@realDonaldTrump) June 16, 2015
Druggies, drug dealers, rapists and killers are coming across the southern border. When will the U.S. get smart and stop this travesty?
— Donald J. Trump (@realDonaldTrump) June 20, 2015
Instead of burying one of the most vile statements in recent American political history as deeply as he could in the 24-hour news cycle by, for example, telling another reporter that his daughter is so beautiful, if she weren’t his blood, he’d marry her — instead of doing that, he re-tweeted sentiments most politicians would have run from, then he boasted about standing behind his words, and as you well know, later decided to make them the backbone of his campaign.