Wells Fargo, Tylenol, Oreo: These mega corporations are shamelessly cashing in on the gay dollar

But their ads give you all the feels


Peter Cooper
February 19, 2016 4:30PM (UTC)

Adidas is the latest company to target LGBT consumers.

Their Valentine's Day ad featured two women in Adidas sneakers — and while the images are sweet Adidas is cashing in on the buying power of the community, recently valued at $835 billion.

Coined the "gay dollar" companies are increasingly targeting their marketing efforts to the LGBT population — and that can open up issues such as ghettoization or the further marginalization of working class and poor queer people.

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Check out our video for more on companies that are cashing in on the gay dollar.


Peter Cooper

Peter Cooper is a video producer for Salon. He's a creator infused with many passions and can be found on Instagram and Twitter.

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