SeaWorld will end captive breeding in its San Diego, San Antonio and Orlando parks, president and CEO Joel Manby announced in a press release.
The announcement comes three years after the release of the film "Blackfish" that focuses on the captivity of an orca responsible for the deaths of three SeaWorld employees, and brought national attention to the issue.
"Society's attitude toward these very, very large, majestic animals under human care has shifted for a variety of reasons, whether it's a film, legislation, people's comments on the Internet," said Manby.
And the company's decision was a direct response to that shifting attitude, that caused SeaWorld Entertainment's profits to drop 84% in 2014.
SeaWorld will also phase out its theatrical orca shows.
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