"We're sorry that one of these memories will include being raped": Anti-rape ad uses college acceptance letters to highlight campus assault

An ad campaign telling a different story about campus sexual assault is bringing much needed attention to the way we treat it.

The piece, part of a campaign by Goodby, Silverstein & Partners, uses prospective college students being accepted to their dream schools. But upon reading acceptance letters, the video takes a dark twist.

Take a look.