FILE - In this Nov. 5, 2014, file photo, a person walks in front of a Yahoo sign at the company's headquarters in Sunnyvale, Calif. Yahoo announced Wednesday, March 2, 2016, that the company is adding a new component to its Sports vertical: competitive video gaming. Yahoo said that Esports will offer video coverage of live tournaments, including expert commentary and interviews with top players. Esports will also include articles, scores, team rosters, schedules, player rankings, calendars and statistics. (AP Photo/Marcio Jose Sanchez, File) (AP)

Verizon purchases Yahoo for $4.83 billion

Verizon will combine Yahoo and AOL, which it acquired for $4.4 billion. Marissa Mayer: "I'm planning to stay."


Scott Eric Kaufman
July 25, 2016 7:40PM (UTC)

Earlier today, Yahoo announced that it will be selling what remains of its former Internet empire to Verizon for a little under $5 billion -- quite a fall for a company that Wall Street once valued at $125 billion.

Yahoo now joins AOL in Verizon's menagerie of early Internet behemoths. According to Forbes' Brian Solomon, the company hopes to leverage the platforms' mobile content and advertising technology to better reach its 140 million customers -- that is, by focusing on the very market both companies ignored for far too long.

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If Yahoo's CEO, Marissa Mayer, exits the company, she will receive approximately $57 million in severance pay—this despite the fact that many industry insiders believe she hastened the company's demise through micromanagement and a propensity to make important decisions both too quickly and using the wrong criteria. Curiously, however, Mayer doesn't seem to have her bags packed, as she wrote in a memo published on Tumblr: "I’m planning to stay. I love Yahoo, and I believe in all of you. It’s important to me to see Yahoo into its next chapter."

Verizon's chairman and CEO, Lowell McAdam, said on Monday that "just over a year ago we acquired AOL to enhance our strategy of providing a cross-screen connection for consumers, creators and advertisers. The acquisition of Yahoo will put Verizon in a highly competitive position as a top global mobile media company, and help accelerate our revenue stream in digital advertising."


Scott Eric Kaufman

Scott Eric Kaufman is an assistant editor at Salon. He taught at a university, but then thought better of it. Follow him at @scottekaufman or email him at skaufman@salon.com.

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Aol Business Facebook Google Marissa Mayer Verizon Yahoo

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