Morrissey and PETA make their own Pokémon Go, but for vegans: "This game is the biggest social crusade of all"

The former Smiths frontman says his objective is to "safeguard the weak and helpless from violent human aggression"

Published August 12, 2016 3:15PM (EDT)

  (AP/Owen Sweeney)
(AP/Owen Sweeney)

In an apparent response to Pokémon Go, PETA has partnered with Smiths singer Morrissey to roll out "This Beautiful Creature Must Die," its altruistic, low-res answer to the popular mobile app.

The Smiths' 1985 song, "Meat Is Murder," plays in the background as the user swipes across four panels of chickens, pigs, turkeys, and cows to "save" them from slaughter. Don't ignite any bombs, though, or you've caused "death for no reason," and thus lost.

"This game is the biggest social crusade of all, as we safeguard the weak and helpless from violent human aggression," Morrissey explained in a statement through PETA. "You don’t get that from Pokémon Go."

As TechCrunch noted, PETA ran a similar gimmick in 2012, with the objective being to "help PETA free Pikachu and his Pokémon friends as they struggle for Pokémon liberation."

Feel free to play below:

By Brendan Gauthier

Brendan Gauthier is a freelance writer.

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Meat Is Murder Morrissey Peta Pokémon Go The Smiths This Beautiful Creature Must Die