Your favorite TV show says a lot about where you live and whom you voted for

Do you know the area that really, really loves "Keeping Up with the Kardashians?"

By Brendan Gauthier
December 28, 2016 11:08PM (UTC)
main article image
Willie Robertson, Si Robertson, Jase Robertson (AP/Mike Stone)

The New York Times on Tuesday published an analysis of Americans' TV viewing habits relative to their geographical location and political persuasion. The study looked at 50 shows — from "Duck Dynasty" to "Empire" to "Modern Family" — to determine what your viewing habits might say about you.

From the abstract:


When we looked at how many active Facebook users in a given ZIP code 'liked' certain TV shows, we found that the 50 most-liked shows clustered into three groups with distinct geographic distributions. Together they reveal a national culture split among three regions: cities and their suburbs; rural areas; and what we’re calling the extended Black Belt — a swath that extends from the Mississippi River along the Eastern Seaboard up to Washington, but also including city centers and other places with large nonwhite populations.

Among the noteworthy findings:

  • "Duck Dynasty" had the highest correlation with Donald Trump voters. The silver and bronze went to "Fast n' Loud" — a Discovery Channel car restoration reality show set at the Gas Monkey Garage in Dallas — and "The Voice," respectively.
  • "Family Guy" is most popular among Hillary Clinton's supporters.
  • Skateboarder Rob Dyrdek's "Ridiculousness" — a midlife crisis-based take on "America's Funniest Home Videos" — and "Fantasy Factory" — in which he and his socially anxious cousins have a ramp leading to a foam pit — is hugely popular in rural Alaska.
  • "The First 48," "Real Housewives of Atlanta," "Love & Hip Hop" and "Empire" are among the most popular shows in the "Black Belt" despite not airing on BET.
  • People still watch "The Daily Show," it seems. They live in San Francisco. They don't live in Alabama.
  • A high proportion of people in Utah watch "The Tonight Show"
  • Residents of Pine Ridge, an Oglala Lakota Native American reservation in southern South Dakota, really like watching "Keeping Up with the Kardashians."

Brendan Gauthier

Brendan Gauthier is a freelance writer.

MORE FROM Brendan GauthierFOLLOW @BuzzFeedBrandon