The Latest: Budweiser ad grabs buzz with immigrant tale

Anheuser-Busch says Bud is bi-partisan brand: Super Bowl ad features immigrant founder Adolphus Busch's story


AP Staff
February 6, 2017 4:38AM (UTC)
This story was updated on 1/5/17 at 6:38 pm EST by Salon

This story has been updated.

NEW YORK — The Latest on the Super Bowl ads as an expected 110 million tune in to watch the Atlanta Falcons and New England Patriots face off (all times local):

5:30 p.m.

Budweiser's ad featuring the story of its immigrant co-founder has already grabbed some pre-game attention.

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The ad chronicles the story of Adolphus Busch's journey in the 1850s from Germany to the U.S., where locals tell him he should "go back home" and that he doesn't "look like you're from around here." The 60-second spot was pre-released last week, just days after President Trump's order temporarily banning refugees and nearly all citizens from seven Muslim-majority countries.

Anheuser-Busch said the ad isn't meant to be political, and that it started work on the spot in May.

Still, Budweiser vice president Richard Marques acknowledged it would be "foolish" to think the current political environment isn't fueling attention for the ad. Marques added that Budweiser as a beer brand is inherently bipartisan.

This story was updated by Salon staff at 6:38 p.m. ET:

A bit of history: Adolphus Busch joined many German immigrants in America, and he helped to build the United States brewing industry in the second half of the 1800s.  Salon notes the irony of the times: according to NPR,  in the 1800's, America was a "still-new nation in the middle of a great debate over what it meant to be an American."  Then as in some cases now, citizens born in the U.S. were concerned about what a wave of immigrants would mean for the country, and a puritanical America which enjoyed its drink and sin. Prohibition and the over-arching temperance movement were not only about booze, wrote NPR's Maria Godoy, they were "about defining the moral character of America."

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