How to grow a product and launch a business

By Salon Marketplace
Published January 27, 2018 8:00AM (EST)

Every budding startup and new entrepreneur has lofty dreams in mind. After all, who wouldn't want to be on the first team of the next Amazon, Apple or Google? For those of you with high ambitions, we've got good news: most of the biggest companies had humble beginnings, and even these giants are no exception. Most of these companies started in someone's garage or living room — and with the help of some highly strategic marketing, they grew to what we recognize them to be today.

It's called growth hacking, a specific, unique way of marketing that helps companies acquire new customers in record time. Unlike other forms of strategic marketing (for example, digital or social), growth hacking relies on out-of-the-box strategies to target an audience and make it bloom exponentially. Another way to think of growth hacking is targeted marketing that's oriented around scale — and it requires rapid experimentation across multiple channels and product development to reach the broadest audience possible.

It might also be helpful to think of growth hacking as a mindset, truly in line with the principles most startups run off of: how can you make the most significant business impact, with innovative business efforts? This Growth Hacking with Digital Marketing Masterclass outlines a few of these methodologies, so you can put them into practice and build the business you want.

It's an expert-led course that includes 118 different lectures with a curriculum that's approachable, tangible and easy-to-follow. It covers some marketing topics that might be familiar to your toolkit: for example, how to develop accurate personas to target, how to construct information-gleaning target market interviews and analyze buying centers. The course takes care to start everyone off with the same reliable foundation, whether you're newer to these concepts or find them familiar — plus, it engagingly delivers the information, filled with examples that don't sound like a bunch of jumbled, overwhelming stats.

The course then moves into lean analytics and digital conversion funnels. This is where the application of techniques typical to digital marketing tend to be tweaked within growth hacking. These sections show you how to take essential data and shape tactics based off what's working in your business, and what needs to be improved. It's mainly a way to rapid-prototype your marketing – seeing if both the products and services you have reach your niche audience, and if you're communicating your offerings in the most efficient way.

Some courses you’ll have access to include:

  • New for 2017: The Evolving Culture of Growth Hacking
  • Learn to “Think Lean,” Use Small Tests and Respond to Data
  • Learn to Calculate and Use Lifetime Customer Value
  • Viral Marketing through Public Relations
  • Go from Zero to Hero with Email Marketing

This 11-course bundle might just be the secret sauce you need to run the operation of your dreams. Usually, this Growth Hacking with Digital Marketing Masterclass is $199, but you can get it now for $9– that's further reduced from the original sale price of $15, and 95% off the original price.

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