Optimize your data by mastering Google Analytics

Published March 19, 2018 12:13AM (EDT)

Google Analytics is a tool that any marketer should master — it's the key to breaking down your digital campaigns and optimizing your web traffic, so you can start figuring out what you need to do to convert your visitors into sales. Whether you're experienced with the tool or just starting out, the Google Analytics Masterclass: Lifetime Access gives you valuable strategies to help you build more successful campaigns.

This comprehensive bundle includes seven modules that you can access 24/7, whether you need a refresher or to get walked through some foundational skill sets again. This course shows you how to measure sales and conversions and understand basic features like the Google Analytics dashboard, shortcuts, alerts and standard reports.

Once you have a solid understanding of the basics, the course dives into the various report types, from traffic acquisitions to site search reports. Once you understand how your users found your website and what pages drive the most engagement, you can start to refine your sales funnel and target your messaging towards what drives the most sales.

Best of all, you can learn at your own pace, rewinding, repeating or fast-forwarding through the lectures as you choose. Usually, the Google Analytics Masterclass retails for $334, but you can get it now for $19, or 94% off. For a limited time, you can use coupon code: MADMARCH10 for an extra 10% off the sale price.

By Salon Marketplace

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