Crafting a thoughtful narrative isn’t just for professional creative writers: the same tactics that they use to draw a reader into a compelling story can be used to help you draft a head-turning resume or a business plan that sells itself. Many non-writers are intimidated by the idea of putting pen to paper and relying on their own literary know-how to move their career forward, but Writing With Impact: Writing That Persuades is a course that breaks down trade secrets and makes powerful writing accessible to anyone.
Dr. Clare Lynch, a tutor from Great Britain’s prestigious University of Cambridge, leads this course on powering up your prose. She’ll show you how the top principles of writing can be easily applied to the non-fiction writing you encounter in your daily life, like emails, reports, advertising, marketing materials, blogs and more. In just four and a half hours you’ll learn how to harness your unique voice and confidently persuade employers, investors, and co-workers with your words. Your writing will be clearer and easier to follow once you learn how to say more using fewer words, and a series of no-nonsense challenges will hone your skills to help you communicate effectively with anyone who crosses your path.
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