28 October 2019, US, New York: In the Bronx district of New York, a staircase leads up between two blocks of houses. It connects Shakespeare Avenue with the higher Anderson Avenue - and doesn't look particularly conspicuous at first glance. But since exactly this staircase became the scene of a central scene in the Hollywood movie "Joker", which is currently running successfully in cinemas worldwide, more and more onlookers and tourists are coming there. (Photo by Christina Horsten/picture alliance via Getty Images)

"Joker" fans flocking to a Bronx stairway highlights tension of media tourism

Like the "Rocky Steps," the "Joker Stairs" have become a mecca for moviegoers


Laura M. Holzman
November 3, 2019 9:29PM (UTC)
This piece originally appeared on The Conversation.

New York’s newest tourist attraction isn’t a museum, park or art installation.

It’s a stairway.

Sandwiched between apartment buildings in the Bronx, it’s been dubbed by moviegoers the “Joker Stairs,” earning its name and fame after being featured prominently in “Joker.” Since the film’s release, fans have flocked to the stairs, where they’ve been posing for photos — much to the annoyance of some local residents — and uploading them to social media.

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As I’ve learned from studying film-related tourism, it’s common for people to visit the places they see in their favorite movies and TV shows. But the relationships among tourist sites, visitors and locals aren’t always the same, and some destinations are more benign than others.

A place appears on screen — and is transformed

The Joker Stairs are the site of one of the movie’s most memorable scenes: when Arthur Fleck, played by Joaquin Phoenix, embraces his murderous Joker identity and blithely dances down a long stairway near his apartment.

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The film cues viewers to the significance of the moment. Peppy music eclipses the sounds of the city. Slow-motion shots allow viewers and Fleck to linger. The scene appears on movie posters and in other publicity materials.

When fans learned that the iconic scene was filmed on location at the outdoor staircase connecting Shakespeare and Anderson Avenues in the Bronx, they started traveling to the site. Some wore costumes. Some played music from the film’s soundtrack. Others simply brought their cameras. Images tagged #JokerStairs started appearing on Instagram, introducing the visually striking site to even more people, who then wanted to see it for themselves.

https://www.instagram.com/p/B4OlXLqnVYB/?utm_source=ig_embed

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It’s not unusual for people to visit sites they know from movies, TV shows, books or memes. Tourists strike their “American Gothic” pose in front of the Eldon, Iowa, house from Grant Wood’s famous painting. So many people flocked to the shore of Thailand’s Maya Bay after watching “The Beach” that the site became overcrowded and polluted. In Northern Ireland, official tours showcase places that appear in “Game of Thrones,” and South Korea’s tourism board highlights sites from popular dramas.

Tourists who visit these attractions view them through what scholars call a “mediatized gaze” — a way of seeing a place that’s been influenced by its depiction in some form of media. The mediatized gaze can change an otherwise unremarkable site into a must-see destination. It can make locals, not just visitors, think differently about a place.

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One of the most famous examples of this phenomenon involves another set of stairs. In 1976, “Rocky” sparked a fan practice that turned the steps of the Philadelphia Museum of Art into a landmark now known as “the Rocky Steps.”

One set of stairs isn’t like the other

Beyond the fact that they’re both outdoor stairways that have become tourist destinations, the Rocky Steps and the Joker Stairs are more deeply intertwined.

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The film’s director, Todd Phillips, has acknowledged that “Joker” pays homage to many movies from the 1970s and early 1980s. Its scenes, stylistic features and characters include nods to films such as “Taxi Driver,” “Network” and “The King of Comedy.”

Few critics, however, have made the connection to “Rocky.”

Each film tells the story of a down-and-out guy who, over the course of the movie, gradually finds his confidence. And each film uses an architecturally striking set of stairs to symbolize the protagonist’s development.

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Rocky, the boxer played by Sylvester Stallone, initially struggles to run up the art museum steps; he’s out of shape and daunted by the prospect of training for the biggest boxing match of his life. Only after building up his physical strength and self-esteem does he bound up the steps, pump his fists and soak in the view of the Philadelphia skyline.

In early scenes of “Joker,” Phoenix’s Arthur Fleck trudges up the long flight of stairs — a routine that underscores his sad existence. When he emerges as Joker, however, he navigates the stairs with eerie aplomb.

At the turning point in “Rocky,” however, Rocky ascends the stairs; Fleck, on the other hand, descends. For one character, it represents his heroic potential. For the other, it symbolizes his descent into infamy.

The Rocky Steps and the Joker Stairs are different in another important way. The Rocky Steps lead to the Philadelphia Museum of Art, a space designed for crowds and tourists, and imbued with cultural power. The Joker Stairs are located in a more residential neighborhood that is poorer than other parts of the city.

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In the film and through tourism, the Rocky Steps bring people into a space of privilege. They represent success and accomplishment, both for the fans who spring up the stairs and for a city that has benefited from their pop culture fame.

At the Joker Stairs, however, it’s the people with privilege who are more likely to descend on the neighborhood and its newly famous steps. They see and treat the site differently than locals who know the stairs as part of their commute, the place they used to skateboard or where their parents told them not to walk after dark.

These differences contribute to the tension surrounding the Joker Stairs. While a tourist might be excited about the adventure of tapping into a piece of popular culture, a local might be wary about the attention from outsiders.

To truly understand what’s happening at the Joker Stairs, it’s important to think about the role they play — both in the film and in real life.

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Laura M. Holzman, Associate Professor, Public Scholar of Curatorial Practices and Visual Art, IUPUI

This article is republished from The Conversation under a Creative Commons license.


Laura M. Holzman

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Related Topics ------------------------------------------

All Salon Commentary Culture Film Joker Joker Stairs Media Tourism New York City The Bronx The Conversation Tourism

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