President Donald Trump has never once skipped an opportunity to monetize his name.
>The latest proof is a new line of luxury fragrances, priced at up to $249 per bottle, that gives his biggest fans the chance to smell like Trump. The president announced his new venture, perfumes shaped like golden statuettes of Trump in a business suit, in a post to his bespoke social media platform.
“Trump Fragrances are here,” he wrote on Truth Social. “They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success — For men and women.”
The perfumes are sold through GetTrumpFragrances.com, operated by 45Footwear LLC. In spite of everything about the business, the company and maintains that it is not political organization. “GetTrumpFragrances.com is not political and has nothing to do with any political campaign,” according to the site’s FAQ page.
Critics are not so sure, and the site draws heavily on Trump’s political persona. One bottle has the words “Fight, Fight, Fight” written across it, named after Trump’s rallying cry Trump yelled following an assassination attempt laast year.
The announcement drew questions and ridicule.
“How is this legal?” asked political commentator Mehdi Hasan on Twitter.
Rep. Tom Suozzi, D-N.Y., called the launch “bizarre.”
“This can’t be real! Is it?” Suozzi asked. “He must just be trying to distract us from the awful bill which unnecessarily gives a tax break to the wealthiest Americans while cutting healthcare and food for some of the most needy, all while exploding the largest deficit in the history of America,”
Sen. Peter Welch, D-Vt., also connected the promotion to Trump’s “One Big Beautiful Bill Act”, which passed the Senate on Tuesday with a tiebreaker vote from Vice President JD Vance.
“Senate Democrats are fighting to prevent President Trump from kicking 17 million people off their health care and he’s promoting his line of fragrances,” he marveled.
