Sydney Sweeney‘s latest movie flopped on opening weekend, mere weeks after starring in a controversial ad campaign for American Eagle.
“Americana,” a modern western which also stars singer Halsey and Paul Walter Hauser, opened to an estimated $500K box office take at over 1100 theaters. That’s well behind weeks-old releases like “Jurassic World: Rebirth,” “Superman” and the Tamil-language action movie “Coolie.” It’s also far behind the rerelease of 2016’s “Shin Godzilla,” a kaiju movie that’s mostly about the horrors of government bureaucracy.
Earlier this summer, the blond-haired, blue-eyed “Euphoria” starred in an ad campaign that critics accused of promoting eugenics. The ads for American Eagle’s denim centered around the phrase “Sydney Sweeney has great jeans.” American Eagle defended the ads, saying that “great jeans look good on everyone.”
The back-and-forth over whether the mall jeans ad was borderline Nazi propaganda rose to such a level that President Donald Trump weighed in. Shortly after Sweeney was revealed to be a registered Republican voter in the state of Florida, Trump commended her for having “the ‘HOTTEST’ ad out there.”
“Go get ‘em, Sydney!” he wrote. “The tide has seriously turned — Being WOKE is for losers, being Republican is what you want to be. Thank you for your attention to this matter!”
