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Amy Lauren Fairchild

An anti-mask protestor holds up a sign in front of the Ohio Statehouse during a right-wing protest "Stand For America Against Terrorists and Tyrants" at State Capitol on July 18, 2020 in Columbus, Ohio. - Protestors descended on Columbus, Ohio for a planned anti-mask rally in response to local laws requiring people to wear a mask in many Ohio cities. (JEFF DEAN/AFP via Getty Images)

Why using fear to promote COVID-19 vaccination and mask wearing could backfire

Amy Lauren Fairchild, Ronald Bayer