Summer sale: Save 58%

Omar H. Fares

A view of a Wendy's restaurant on May 12, 2021 in Pinole, California. (Justin Sullivan/Getty Images)

Wendy’s won’t be introducing surge pricing, but it’s nothing new to many industries

Omar H. Fares
Supermarket aisle, woman legs and basket for shopping in grocery store (Getty Images/Adene Sanchez)

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternative

Seung Hwan (Mark) Lee, Omar H. Fares