But a new PPP poll provides evidence that Obama’s announcement will play a major role in killing one of the most persistent talking points for opponents of gay marriage.

Maryland legalized same-sex marriage back in March, when Gov. Martin O’Malley signed a bill passed by a Democratic Legislature. Opponents immediately mobilized to put a repeal referendum on this November’s ballot, and initial polling showed only a slight majority of voters favored upholding the law. But in the new survey, the margin has exploded to 20 points, 57 to 37 percent, a shift that PPP explains this way:

The movement over the last two months can be explained almost entirely by a major shift in opinion about same-sex marriage among black voters. Previously 56% said they would vote against the new law with only 39% planning to uphold it. Those numbers have now almost completely flipped, with 55% of African Americans planning to vote for the law and only 36% now opposed.

This is consistent with an ABC News/Washington Post poll of national voters this week, which showed support for marriage equality among African-Americans jumping from 41 to 59 percent in the wake of Obama’s announcement.

In Maryland, the surge in black support means that gay marriage is very likely to be approved by voters this fall. If that happens, opponents will no longer be able to make a claim they’ve been relying on for years – that everywhere gay marriage has been on the ballot, it’s been rejected by voters. Tony Perkins and Ken Blackwell, for instance, penned a column for Fox News earlier this week that made sure to note that “in the 32 states where voters have been allowed to express their views, all 32 have affirmed traditional marriage and rejected its same-sex redefinition.”

That will no longer be the case a few months from now, unless there’s some kind of major, hard-to-envision shift in public opinion in Maryland.

Nor is Maryland alone. In Maine, marriage equality supporters have placed a referendum on this November’s ballot, and polling suggests it has a good chance of passing. There may also be a vote in Washington, where opponents are collecting signatures in an effort to thwart a marriage law signed by Gov. Christine Gregoire earlier this year; if they reach the signature threshold by June 6, the law won’t go into effect unless voters support it in the November referendum. A February poll showed voters supporting the law by a 49-44 percent spread.

All of this speaks to the rapid pace of change in public opinion on this issue. The “every state has voted against it” talking point sounds compelling, but many of the state referendums that account for it took place years ago, when the idea of gay marriage still had a fringe feel to it. Back in 2004, when it was legalized in Massachusetts by the state’s Supreme Court, just 30 percent of Americans said they favored same-sex marriage. In this week’s ABC/Washington Post survey, the number is 53 percent. In just the past couple of years, the shift has been marked. In 2009, Maine voters actually rejected gay marriage by a 6-point margin; it’s a measure of where things stand now that supporters initiated the push to put it back on the ballot this year.

The idea of state referendums, which violate the principle of not using the ballot box to decide minority rights, is a complicated one for marriage equality proponents. And even as states begin voting for gay marriage, it won’t be a complete solution, since there are plenty of other states where it will take years, maybe decades, for popular support to even approach 50 percent. Still, the anti-gay marriage crowd should probably enjoy their 0-for-32 talking point while they can, because it won’t be valid for much longer.

So far, his efforts have been successful enough. After spending an astonishing $5 million, Hatch secured 59 percent at last month’s state convention, three times what Bennett got in ’10. But he fell a handful of votes shy of the 60 percent threshold that would have handed him the nomination on the spot and was instead forced into a primary with Liljenquist. There’s been no reputable polling on the race, but the assumption is that Hatch is comfortably ahead, and that making noise about debates won’t do much to help Liljenquist.

The bad news for Hatch, as Charlie Mahtesian pointed out earlier, is that there’s a lot of time between now and the June 26 primary. Here the threat to Hatch really isn’t Liljenquist and anything he might say and do; it’s an outside group or individual deciding to target the race and pour big money into the anti-Hatch effort. If this were to happen, it might not matter that Hatch has given his enemies little in the way of ammunition. With enough money, anyone can be made to look bad. And the one thing Hatch can’t run away from is his political longevity, which is a liability to today’s outsider/purity-obsessed GOP base.

Mahtesian notes that the Club for Growth seems unlikely to enter the fray, but in the super PAC era, a billionaire or millionaire could at any moment take a random interest in any race and alter the outcome with a hefty investment. The best illustration of this came Tuesday night in Kentucky, where Tom Massie won a GOP congressional primary after a rich 21-year-old Texas college student spent more than $500,000 on his behalf.  A week before that, another plutocrat fueled the unexpected rise of Deb Fischer in a Nebraska Senate primary.

The pro-Fischer money didn’t come in until the final few days of that race. Which means that even though he’s in good shape now, Hatch still has a month of sweating ahead of him.

He also got more than $500,000 worth of backing from a super PAC called Liberty for All, which was funded almost entirely by a 21-year-old Texas college student with an inheritance. The group ran ads supporting Massie and criticizing Webb-Edgington and Moore.

Marc Wilson, a supporter of Webb-Edgington, criticized the group after the ballots were counted.

“It’s a shame that a Texas libertarian super PAC could come in and invade the Republican Party to buy a congressional seat,” he said.

The rich college student is John Ramsey, a senior economics major at Stephen F. Austin University who also volunteered for Ron Paul’s presidential campaign in Iowa. Mother Jones’s Tim Murphy profiled Ramsey, who inherited a share of his grandfather’s real estate/industrial fortune in 2010, last week and found that, in addition to airing ads and sending out mailers, Ramsey’s super PAC had built an 11-person ground operation in Kentucky.  “I would call us more like a party, frankly,” Preston Bates, who cofounded Liberty for All with Ramsey, told Murphy.

Really, that line says it all. Traditionally, candidates in congressional primaries have needed either the blessing of party leaders or their own financial resources to compete and win in primaries. The same has generally gone for Senate primaries. But with super PACs, random plutocrats such as Ramsey can identify candidates across the country who champion their pet causes and deliver them to parity (at least) with their opponents. In this case, Ramsey’s agenda is the Paul version of liberty, which includes views on civil liberties that run counter to the standard GOP dogma. But it could be anything. Last week, the Ending Spending super PAC, which is bankrolled by Ameritrade founder Joe Ricketts, played a crucial role in Deb Fischer’s out-of-nowhere victory in Nebraska’s GOP Senate primary.

In presidential politics, spending a few hundred thousand – or even a few million – dollars on behalf of a candidate won’t get you very far, especially in the general election phase. But in House and Senate primaries, those same sums can be decisive. It raises the question of how many millionaires and billionaires with political agendas will take note of the Massie and Fischer examples and say to themselves: Gee, wouldn’t it be neat to have my own member of Congress?

This often results in maddeningly deceptive messaging from Romney and his allies, something that the newest ad from the Karl Rove-affiliated Crossroads GPS illustrates perfectly:

There’s nothing very complicated going on here, just an attempt to connect an everywoman’s despair about what a weak economy has done to her family with a bunch of scary-seeming statistics about spending and debt under Obama.

The CliffsNotes version of what’s wrong with this: 1) There’s been no spending explosion under Obama; 2) the increase in debt under Obama can be traced to the economic crash (which dramatically reduced federal revenue), the wars, the Bush tax cuts (which, yes, Obama agreed to extend – at the insistence of Republicans), the 2003 Medicare prescription drug law, and only to a very minor extent the 2009 stimulus; and 3) the economy would actually be in better shape now if Obama had spent more.

That’s the context that the Obama campaign needs the public to understand, and you can see why it’s such a struggle. Voters have a demonstrated tendency to express concerns about deficits only when the economy is bad. This is why, for instance, the Democrats during the 1981/82 recession reaped a political windfall while railing against Ronald Reagan’s massive deficits, but gained zero traction on the issue when the economy improved in 1984 – even though deficits were even higher (and still soaring) then.

The lesson is that most voters don’t actually care about the deficit itself, or really understand what it is. But it’s a scary-sounding word that conjures thoughts of government bloat and reckless spending, which makes it an irresistible weapon for a recession-era opposition party.

But, as Jamelle Bouie argued yesterday, even if this strategy does lead voters to dislike Romney and conclude that he’s a heartless capitalist, that hardly guarantees that they’ll follow through and vote against him because of it. There may be some evidence of this in a new ABC News/Washington Post poll, which finds Romney and Obama running dead even (47 percent each) on the question of who would do a better job handling the economy. But on the question of which candidate better understands people’s economic problems, Obama enjoys a healthy 8-point edge.

This is only one bit of data in one poll, and there are several possible explanations for it. But it seems plausible that Romney’s lower score on understanding people’s struggles at least partly reflects his well-established image as an out-of-touch, top-1 percent guy. And yet, because their overall economic anxiety is so high (83 percent say the economy is in “not so good” or “poor” shape), a potentially critical number of voters who don’t think he understands their problems still see him as the better choice to manage the economy.

Similarly, a new PPP poll conducted for the SEIU finds that 57 percent of voters believe that Romney was mainly interested in making profits at Bain, while just 12 percent say he was motivated to create jobs. This is exactly the kind of split that Democrats are aiming for with their attacks, which only bolsters the question Bouie raised about whether it ultimately will turn voters away from Romney.

It’s only May, of course, and it may be that weeks and months of repetition in speeches, ads and debates ends up having a decisive effect on swing voters. So there’s no reason for Democrats to stop invoking Bain; it very well might end up working. But it would also be reasonable to develop some other counter-punches for the Romney message, which boils down to: If you don’t like where the economy is, don’t ask questions – just vote the guy in charge out.

In the new ABC/WaPo poll, one possibility jumps right out: George W. Bush. By a margin of 49 to 34 percent, voters still see him as more responsible for the current state of the economy than Obama. That 15-point spread is actually down, though, from back in January, when 54 percent of voters blamed Bush and only 29 blames Obama.

Maybe there’s nothing the Obama campaign can do about this evolution, and the longer he’s president – and the closer the November election gets – the more voters will ignore the former president and focus on the current one. But it may also be that the Obama campaign has been a little too quiet in reminding voters exactly what kind of economic catastrophe Obama inherited, whom he inherited it from, and how closely Romney’s economic program resembles what was in place just before the meltdown that started this all.